How To Blog for Success
I recently wrote an article entitled “How to Blog” on Hubpages. That specific article was written for beginners, so if you’re new to blogging you should read that article first.
For small business owners that already have a blog up and running, here are 3 valuable tips on how to blog for a good user experience:
Internet users are easily distracted, and the last thing you want is for your website visitors to get overwhelmed. Try to keep your sidebar as clean as possible so your readers will stay focused. If your sidebar is showing twitter updates, a ton of advertisements, archives, tag cloud, facebook friends, calendar, clock, and 50 different links from your friends, then you’re doing too much.
You want to keep your website design as simple as possible and easy to navigate. Studies have shown that the more options you give a person, the more confused they become which will result in the person leaving your website all together.
This is one of the reasons that Facebook has dominated Myspace. If you have noticed, Myspace is jam packed with advertisements in the header, sidebar, footer, homepage, and every other available space on the site. On the contrary, Facebook has a clean layout with very small advertisements on the right hand side.
2. PHOTOS AND/OR SCREENSHOTS
Photos with in your blog post will keep your readers visually stimulated, and it will increase the chances of your readers actually reading the entire post. You do not want to include too many pictures because it could slow down your blog which can create a bad user experience.
I try to include at least 3 pictures per blog post, which makes a huge difference. I love to read, but even I get frustrated when I land on a blog that’s loaded with a wall of content and no images to break up the information. I usually just skim through those types of blogs instead of reading the whole thing. On the contrary, blogs that have images throughout the post are much easier to read all the way through.
Do not include too many links in your blog post. If you have links in every paragraph that are pointing your readers to different posts, then your readers will become annoyed and think twice about visiting your blog again. No one likes detours, so try to keep the links to a minimum. Also, if you add too many links within a post, it will look like spam to a search engine.
So use hyperlinks sparingly so you’ll create a good user experience. If you want to redirect your readers to other posts within your blog, it’s much more effective to use a “Related Posts” plugin which will give your readers the option to visit your other posts at the conclusion of the article. If you provide useful content to your readers, then there is a 90% chance they will check out your related posts.
Your main focus should be providing the best user experience possible for your readers. If you follow these tips you will rank higher in search engines, your business will grow a lot faster, and you will create diehard fans instead of just readers.
If you have any other tips on “how to blog”, then please let me know in the comments.
If you found this post helpful then I would appreciate some love on Twitter or Facebook. Share the love! Thanks so much.
To your internet success,