Several readers have asked me how Google Adwords works, so I signed up for an account today to check out the interface to see how user friendly it is ect.
First off, Google Adwords is a Pay Per Click platform that allows advertisers to only pay Google when someone clicks there advertisement link. Pay Per Click marketing, or “PPC” for short, is a very effective marketing tool because users who click your link are actually looking for what you have to offer.
